design.elements

Finishing Design Elements:

 

-Varnish: a solution of resin in oil or spirits applied to a surface to give it a protective gloss.- I found lots of examples of varnishes. They seem to be everyone’s favorite “embellishment” on business cards and books. It helps the words pop off the page by giving them a shine. Most varnishes depend on the paper, the image or words being printed on and the type of varnish you decide to use. The ones that I found were either on a book cover, brochure, business card or on gift card holders. As humans we love to touch things and subconsciously I tend to rub my hands over the surfaces of these pieces of paper; feeling the glossy surface. (I think that goes for embossed things as well)

 

 

 

 

-Die Cutting: a style of cutting out or into something that makes a shape.- some of the examples I found were in fast food restaurants on the tables; the small triangular piece in the middle of the table that promoted a new combo. Other more interesting examples I found were gift card holders. Two I had were Banana Republic and Starbucks. As you can see the inside is where the cut is on the banana republic one and the Starbucks card holder has a slit in the back where the flap from the front is able to stay closed. A third example I found but wanted to use for examples of folds was a wedding invitation. I have never seen one like this and it is truly unique and beautiful.

 

 

 

-Thermography: Raised results on paper that come from a combination of ink, powder and heat.- this is seen mostly on business cards. It has a more standard feel to it. It is that raised “bubble” look and feel to it, almost like it is embossed. The examples I found were only on business cards one from art creations and one from Kim’s Nail Salon. This technique helps the words really pop off the page and give them hierarchy and a lot of texture.

 

 

-Emboss: the process of creating a three-dimensional image or design in paper. It is typically accomplished with a combination of heat and pressure on the appear by using a metal die usually made of brass and a counter die that fit together and squeeze the fibers of the paper. This pressure and a combination of heat actually “irons” while raising the level of the image higher that the paper. This has been done for centuries. And is still used today in many parts of design. Some examples I found were again on book covers and a wedding invitation.

 

 

 

-Folds: to bend.- Pretty self explanatory. When looking at our daily life and the types of beautiful things we encounter we tend to look past simple things like folds. They make clothing look different, all the way to making a something you design more interesting if it has folds, or a fold making a pocket. The one thing in particular that I found that has such unique folds was a wedding invitation. It has a tri fold with narrow dimensions and 5 die cuts on the inside and one on the outside. These cuts have created pockets for smaller pieces of information to be held inside the invitation. The cut on the outside helps the folded flap on the outside stay closed to hold the information on the inside still. It becomes a package, almost, as well. The entire thing is put together so well thanks to the folds.

 

 

-Binding: the process of physically assembling something from a number of folded or unfolded sheets of paper or other materials. It also usually involves attaching covers to the resulting “book” or grouped material.- There are many types of binding, like saddle stitch, perfect, side stitch, case, plastic comb, and three ring. Some examples of binding I found were mettle coil/spiral and I’m not sure the name of the other type of binding but it resembles a staple. I chose these to use as my examples because they were the most interesting bindings I found and they’re different from just a standard book binding.

 

 

-Scoring: making a precise fold or crease line

-Perforating: a folded line that is mean to be torn, and made easy.- Scoring is something that we see most in our daily life. It is anything folder professionally, and perforating is just as common its in children’s coloring books all the way up to movie tickets and tags on clothing. My examples are birthday cards for scoring and movie tickets for perforating. They both show the examples well.

 

 

 

-Foil Stamp: uses heat and metallic film in a specialty printing process that produces a shiny design on paper, vinyl, textiles, wood, hard plastic, leather, and other materials. Some examples would be from a dollar bill or on a graduation diploma. I chose these examples because they were the only ones I could find. Really they can be anywhere those were just places I found them. You really have to look.

 

 

-Packaging: the package in which merchandise is sold or displayed. Packaging can make or break an item. Some things we buy because we genuinely like the product and trust it, and then some we buy because of the name or the way it looks with the package. Color choice as a lot to do with it but mostly if it is a cool box, or opens in a fun engaging way we buy into the package sometimes more than we buy into the product. I chose two packaging examples from Mac. They always blow my mind with their new design ways and I love that they hold up, you can use them over again, or use them to store important parts of your Mac’s history; like all your information about you computer, receipts can go into the original box you got it in so you never loose things.

 

 

 

-Duotone: a halftone reproduction of an image using the superimpostion of a contrasty black halftone over a one color halftone. Most often used to bring out middle tones and highlights of an image. Most common colors used are blue, yellow, browns and reds.- The examples I found were from a magazine and a card. I chose them because they were the only ones I could find. 

times free press

Chattanooga is the Cherokee meaning for “to draw fish out of water”. Chattanooga was the name for a small Indian hamlet near the base of Lookout Mountain on the bank of Chattanooga creek. During the Civil War, Chattanooga was a center for battle, the river helped on that aspect as well. After the civil war, Chattanooga became a railroad hub, and contributed to the industrial revolution and Chattanooga began to grow. One thing that our city has is a long history of our newspaper. Every community has one; they keep track of and document history. Ours is known as the Chattanooga Times Free Press. Started in the late 1990’s when the Chattanooga Times merged with the Chattanooga News-Free Press. The Times, which was started by Adolph Ochs who also started and owned (and his family still owns) the New York Times. The Free Press is an unusual newspaper in that it runs two editorial pages, one leaning more liberal and the other leaning more conservative, reflecting the leaning of the previous standalone Times and Free Press. Their place of print is located in an old mill on the Southside of the city. When they remodeled the old mill they kept the feel of the building adding to the uniqueness of the paper and the city.  The newspaper today uses what is called offset printing, “it is a technique where the inked image is transferred or “offset” from a plate to a rubber blanket then to a printing surface. When this is used with the lithographic process which is based on the repulsion of oil and water the offset technique employs a flat image carrier on which the image that is getting printed obtains the ink from the ink rollers, while the non printed area attracts the water based film, keeping the non printed areas “ink-free”.” – wikipedia.org. This newspaper has gone through a lot of transformations all to its advantage and is a huge part of our Chattanooga life.  

http://www.timesfreepress.com/ 

id guide

Moving on… from the original idea of what  the ID guide’s purpose was, we each took on certain parts of logo ID’ing’ but its becoming VERY conusing. It is almost like the blind leading the blind. We know what colors are. Duh. Everyone does but after taking color theory a few years back it makes you think of color in a totally different way. You see what shades can “jump” and what it mean when a color is on a slightly tinted paper it can change everything. So already knowing all these things about color, Leslie throws in Pantone color. “Pantone, as it is today, was founded in 1962, when the company—at the time a small business that manufactured color cards for cosmetics companies—was bought by Lawrence Herbert, who had been an employee since 1956. He immediately changed its direction, developing the first color matching system in 1963. In 2007, Herbert retired from the position of CEO, Chairman, and President of the company.The company’s primary products include the Pantone Guides, which consist of a large number of small (approximately 6×2 inches or 15×5 cm) thin cardboard sheets, printed on one side with a series of related color swatches and then bound into a small flipbook. For instance, a particular “page” might contain a number of yellows of varying tints.The idea behind the PMS is to allow designers to ‘color match’ specific colors when a design enters production stage—regardless of the equipment used to produce the color. This system has been widely adopted by graphic designers, reproduction and printing houses for a number of years now. Pantone recommends that PMS Color Guides be purchased annually as their inks become more yellow over time. Color variance also occurs within editions based on the paper stock used (coated, matte or uncoated), while inter-edition color variance occurs when there are changes to the specific paper stock used.” Wikipedia.org. She also explained to us what it means to have a color on screen but when you send it to the printer it can change completely. The cool shade of green you once thought would be awesome, is now this muddy poopy color on paper. (just like what Wikipedia said). What were working on now is to make all the DON’Ts for our logo.

http://www.pantone.com/pages/pantone/colorfinder.aspx